Communications

The indicators are intended to apply across the public sector and cover many important areas of communications activity.

The indicators look to answer key questions, such as:

  • Is the communications function cross-effective?
  • Is the communications function being delivered by an effective level of professionally trained staff?
  • How are the communications function spending their time across key communications disciplines?
  • Does the communications function have a clearly defined strategy that is linked to business objectives?
  • Are internal customers satisfied with the services provided by the communications function?

The full scope of the club is provided in the notes of guidance accompanying the questionnaire, and includes areas such as press office activity, public affairs, internal and corporate communications, branding, events and conferences, direct marketing and advertising.

What do you get?

Join and you'll benefit from:

  • clearly defined and well-presented questionnaires
  • helpline and email service
  • comparative reports against your sector and all members.

Find out more