Before conducting a survey in full, it is important to clarify whether survey is fit for purpose ie it addresses the research topics and is suitable for the target population. The pilot should be limited to a set number of participants, and they should be given the chance to provide feedback on the content as well as the process. Feedback could include the time taken to complete the survey, understanding the questions, reaction to the questions, formatting, as well as any errors.
Following amendments to the design, you may wish to re-test the survey before sending it out in the open.
For advice on how to test / pilot your survey, please get in touch.
020 7543 5600