Responding to COVID-19: insight, support and guidance

Commercial skills: Developing Effective Business Models


Event summary

The purpose of this workshop is to help management teams or individuals responsible for planning or running services commercially in the public sector to create or re-energise their business models so that their services are more competitive, viable and focused on their customer and stakeholder needs.

All CIPFA members are entitled to a 10% discount.

To book using the discount or to enquire about discounts for multiple delegates please contact customer services:

Tel: 0207 543 5600



07 September 2021
Starts: 09:30
Ends: 16:00

Standard price

£375.00 excl VAT

Network Member Price

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About this event

This approach to business modelling has been developed by CIPFA to provide a quick method of testing business ideas before committing to business cases and expenditure. It helps delegates to align their businesses with their organisation's overall purpose and their commercial aims.

Course overview

  1. Introductions, aim and overview
  2. The formal and practical application of business models
  3. The CIPFA approach to business modelling, including:
    • Alignment to the mission and overall performance measures
    • Clearly defining customer and stakeholders needs and expectations
    • Building a competitive offering that customers and stakeholders will value
    • Identifying critical 'to get right' activities, resource needs and partnerships
    • Identifying income streams, costs drivers and risks
  4. Testing assumptions, developing a scorecard and implementing the business model

CPD hours

Six hours.


  • Accounting
  • / Commercialisation
  • / Efficiency
  • / Professional development

Speaker - Brendan McCarron: Senior Consultant

Brendan is a senior leadership and professional consultant for CIPFA consultancy and training. He leads CIPFA’s CFO Leadership Academy in the UK and for the Government of Canada. He is also heavily involved in CIPFA’s finance business partnering work and in change management assignments in the UK and in Europe. He can be contacted on E:, T: 07810 547 226.