Commercial Skills: Commercial Strategy Design

A one-day course aimed at helping managers and their advisers to develop or revitalise their services' commercial strategies. Its focus is on services provided on a commercial basis to other parts of the public sector, private sector or direct to users.

How to book

About the course

The public sector is becoming more commercial in its outlook and practices, driven largely by continuing budget pressures and the need to generate extra revenue.

This one-day course focuses on creating and improving overall commercial strategies to make them more effective in achieving organisational commercial goals.

The course will use a commercial planning/ review worksheet to help you think through your commercial vision and the strategies and resource allocations necessary to achieve them. It will also cover the need for revised risk, governance and policies to ensure that the entities operating commercially are sufficiently agile to be successful.

It does not cover commercial procurement or outsourcing.

Who is it for?

The course is aimed at management teams or individuals responsible for planning or running services on a commercial basis in the public sector.

This could include shared services providing services to public sector bodies, commercial provision of services to other public or private sector bodies or direct to the public.

Course outline

1. The range of commercial strategies available.

2. A worksheet for developing/reviewing a commercial strategy, covering:

  • goals and vision
  • scoping and policy constraints/impacts
  • strategic themes and resource allocations
  • governance, decision-making and risk.

3. Operationalising the commercial strategy.

Format and duration

This one-day course is taught live and online via ‘virtual classroom’. 

It is also available in-house, which is especially cost-effective for organisations interested in training a number of individuals or whole teams. It also allows us to tailor the course content to your organisation’s unique needs and context.

Extend your learning

If you are interested in developing your knowledge further, have a look at the Better Business Cases Foundation and Practitioner qualifications, our Open Book Processes course and the CIPFA Diploma in Corporate Governance.

This course carries six CPD hours

All CIPFA training counts towards your continuing professional development (CPD). If you are a CIPFA Chartered Member, you are required to undertake a minimum of 20 hours of relevant CPD activity each year as part of maintaining your professional competence and to develop skills and knowledge.

For full details visit:


£375 +VAT per delegate (open course only).

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