Biographies of the Management Board of CIPFA, chaired by the Chief Executive.
The members of the Management Board are as follows:
Rob Whiteman was appointed as the Chief Executive of CIPFA in September 2013. Before joining the Institute, he was a senior civil servant who worked as the Chief Executive of the UK Border Agency and had previously led the Improvement & Development Agency. Between 2005 and 2010 Whiteman was CEO of the London Borough of Barking and Dagenham. Prior to this role, he was Director of Resources at the London Borough of Lewisham.
Whiteman is a well-known commentator and writer on public service reform and modernisation on a wide range of areas such as leadership, partnership working across local and central government, and building community cohesion. In 2008 he was named one of the ten most influential people in local government by the Local Government Chronicle. In 2007 and 2009 he carried out the Capability Reviews of the Department of Health for the Cabinet Office.
Graduating with a BA (Hons) in Economics and Government from the University of Essex, Whiteman started his management career at WH Smith plc, before moving into the public sector. An accountant by profession, he has held several local government finance advisory roles for the Local Government Association and CIPFA, and for many years served as Secretary to the Society of London Treasurers.
Drew Cullen was appointed to direct CIPFA's communications in 2007. Drew brings to the role a wide range of experience from marketing, brand management, communications, media relations, and public affairs. Drew previously worked as Director of Communications and Fundraising for the Muscular Dystrophy Campaign.
Prior to this role, he was the Head of Marketing and Communications at the Royal College of Nursing and the Publisher for its magazine and journal division. Overall, Drew has over 25 years’ experience of working in professional publishing, membership organisations, charities and the not-for-profit sector. He has a successful track record of staging high profile events, delivering effective communications and campaigns including community action.
Drew has a BA in English from the University of London, and an MBA from the University of Westminster Business School. He has served as a school governor, a trustee of a small international development charity, and is currently a trustee of Borough Market.
Jenny leads on implementing culture change to deliver excellent customer experiences, ensuring best utilisation of staff and associates. Recognising it is people who truly make the difference in taking an organisation forward, Jenny has a passion for improving results and realising successful change through the development of people performance and capability. Jenny has successfully delivered performance improvements during her career with CIPFA and she continues building focus to ensure the engagement of people, collaboration, communication and involvement are central to CIPFA’s people agenda.
With a background in hospitality management, Jenny previously worked as a Senior Consultant at the Hospitality Training Foundation, and was responsible for developing apprenticeship frameworks, occupational standards and vocational qualifications in liaison with industry stakeholders and education bodies. Prior to that she worked as a Training Manager with the long term unemployed in North London, managing training for work and New Deal contracts with Training and Enterprise Councils and the Department for Education and Skills.
Jenny is a Chartered Fellow of the Chartered Institute of Personnel and Development and qualified management coach and trainer. She also holds an MA in Human Resources Management, a PGCE in Post Compulsory Education & Training and a BA Hons in Hospitality Management. She represents CIPFA in various professional HR networks.
Giles Orr was appointed to lead CIPFA’s business and market development teams in November 2014, after previously managing new product development projects such as CIPFA’s Apprenticeship Scheme, Counter Fraud Centre and academies work. Giles first joined CIPFA in 2010 as Head of the CIPFA Education and Training Centre following a number of senior roles in the further education and public services consultancy sectors. Giles is CIPFA qualified, having studied via the CIPFA/Warwick University Postgraduate Diploma in Public Finance and Leadership route in 2008. He also holds an MSc in information systems and a BA degree in hotel and catering business. Giles currently also chairs the audit committee of a multi-academy trust.
Andy Perrin is responsible for the delivery and operation of CIPFA’s global commercial services. These encompass education and training, information services, property services, recruitment services, networks and advisory support. Working with colleagues, Andy is also responsible for the strategic development of CIPFA’s commercial services and for identifying and forming delivery partnerships with other organisations. Andy worked in various senior leadership positions within the Audit Commission previously giving advice and support to members and chief officers across the health, local government and criminal justice sectors.
Chris Stephens joined CIPFA as Director of Sales and Marketing in May 2016 leading an integrated approach to product development to better serve the Institute’s professional community. Chris has nearly 30 years’ experience in retail and manufacturing FMCG sales, marketing and research, in both UK and international markets. He has worked for some of the largest bluechip companies including Kraft Foods, Terry’s and United Biscuits, British Telecom and Sainsbury’s. Chris also successfully ran an internet start-up with WHSmiths and AXON consulting. Prior to joining CIPFA, Chris was Commercial Director at City & Guilds for Business. In this role he led business development in the Qualifications and Accreditations business and transformed the UK Commercial team into a £100m business.
Peter Woodman is responsible for all CIPFA’s financial and facilities operations having been appointed as Chief Financial Officer in February 2014. As CIPFA’s longest serving member of staff, Peter brings over 35 years of organisational knowledge and experience, alongside his over 20 years of post-qualification experience having qualified with ACCA in 1994 and becoming a CIPFA member in 1999, and experience of both not-for –profit and commercial financial operations. He most recently successfully managed the CIPFA’s London property project that led to the sale of its three London properties, and simultaneous purchase and refurbishment of CIPFA’s new Mansell Street HQ.