CIPFA management board

Biographies of the Management Board of CIPFA, chaired by the chief executive.

The members of the Management Board are as follows:

Rob Whiteman, Chief Executive

Rob WhitemanRob Whiteman was appointed as the chief executive of CIPFA in September 2013. Before joining the Institute, he was a senior civil servant who worked as the chief executive of the UK Border Agency and had previously led the Improvement & Development Agency. Between 2005 and 2010 Whiteman was CEO of the London Borough of Barking and Dagenham. Prior to this role, he was director of resources at the London Borough of Lewisham.

Whiteman is a well-known commentator and writer on public service reform and modernisation on a wide range of areas such as leadership, partnership working across local and central government, and building community cohesion. In 2008 he was named one of the ten most influential people in local government by the Local Government Chronicle. In 2007 and 2009 he carried out the Capability Reviews of the Department of Health for the Cabinet Office.

Graduating with a BA (Hons) in Economics and Government from the University of Essex, Whiteman started his management career at WH Smith plc, before moving into the public sector. An accountant by profession, Rob qualified with CIPFA early in his career whilst working at the London Borough of Camden. He has since held several local government finance advisory roles for the Local Government Association and CIPFA, and for many years served as secretary to the Society of London Treasurers.

Drew Cullen, Director of Public Affairs

Drew CullenDrew Cullen was appointed to direct CIPFA's communications in 2007. Drew brings to the role a wide range of experience from marketing, brand management, communications, media relations, and public affairs. Drew previously worked as director of communications and fundraising for the Muscular Dystrophy Campaign.

Prior to this role, he was the head of marketing and communications at the Royal College of Nursing and the publisher for its magazine and journal division. Overall, Drew has over 25 years’ experience of working in professional publishing, membership organisations, charities and the not-for-profit sector. He has a successful track record of staging high profile events, delivering effective communications and campaigns including community action.

Drew has a BA in English from the University of London, and an MBA from the University of Westminster Business School. He has served as a school governor, a trustee of a small international development charity, and is currently a trustee of Borough Market.

JellyRobert Jelly, Director of Learning Delivery and Partnerships

Born in Scotland, Robert graduated with a BA in Accounting and Economics from the University of Strathclyde, Glasgow and then proceeded to work with Touche Ross and Co, Glasgow (now Deloitte) as a trainee chartered accountant. He was admitted as a member of the Institute of Chartered Accountants of Scotland in 1975 and his subsequent career has included working as a Management Accountant at ICI plc, and as head of Dundee Business School at the University of Abertay, Dundee. In 2000 Robert was appointed executive director (education) for the Chartered Institute of Management Accountants (CIMA) and during his time at CIMA he was also management director of CIMA Enterprise Ltd and served for five years on the Education Standards Board of the International Federation of Accountants (IFAC) headquartered in New York. In 2012 he was admitted as a fellow of CIMA and as a chartered global management accountant. Having retired from CIMA in 2012 he was persuaded to return to full time employment in late 2013 and worked for the Institute and Faculty of Actuaries for two and a half years as their Head of Learning and Assessment and in early 2018 assumed the role of interim director of education and membership at CIPFA. In 1986 Robert was awarded an honorary doctorate from Kingston University, London, for his “contribution to management accounting and management education internationally”. In his spare time he enjoys watching tennis, going to the gym, travelling, music, and spending time with his three grandchildren.

Jenny King, Director of People and Organisational Development

Jenny KingJenny leads on implementing culture change to deliver excellent customer experiences, ensuring best utilisation of staff and associates. Recognising it is people who truly make the difference in taking an organisation forward, Jenny has a passion for improving results and realising successful change through the development of people performance and capability. Jenny has successfully delivered performance improvements during her career with CIPFA and she continues building focus to ensure the engagement of people, collaboration, communication and involvement are central to CIPFA’s people agenda.

With a background in hospitality management, Jenny previously worked as a senior consultant at the Hospitality Training Foundation, and was responsible for developing apprenticeship frameworks, occupational standards and vocational qualifications in liaison with industry stakeholders and education bodies. Prior to that she worked as a training manager with the long-term unemployed in North London, managing training for work and New Deal contracts with Training and Enterprise Councils and the Department for Education and Skills.

Jenny is a chartered fellow of the Chartered Institute of Personnel and Development and qualified management coach and trainer. She also holds an MA in Human Resources Management, a PGCE in Post Compulsory Education & Training and a BA Hons in Hospitality Management. She represents CIPFA in various professional HR networks. 

Peter Wilson, Director of Counter Fraud

Wilson, PeterPeter Wilson, Director of Counter Fraud, is responsible for developing new commercial and new membership products and services for the counter fraud market in the UK and internationally. In running the Counter Fraud Centre with the Fraud Hubs, he will build further partnerships across industry sectors and within the public sector to achieve measurable change in identifying and preventing fraud and avoiding losses.

He comes to this role with a background in strategic marketing and operations with; GlaxoSmithKline Consumer, Pfizer J&J Healthcare, Kettle Foods and in the public sector with HMRC, the National Fraud Authority where he launched Action Fraud, and most recently with the Home Office where he established a national asset; the Research Information Communication Unit. This Unit has become globally renown for analysing data, conducting bespoke (MRS award winning) applied research and delivering measurable interventions, that have delivered effective impact against fraud, counter terrorism and cybercrime, among others. Peter also serves on the International Board of Trustees for Medair, a Swiss based NGO that deliver disaster relief, serving some of the hardest to reach and most vulnerable around the world.

Peter Woodman, Director of Finance and Performance

Woodman, PeterPeter Woodman is responsible for all CIPFA’s financial and facilities operations having been appointed as chief financial officer in February 2014. As CIPFA’s longest serving member of staff, Peter brings over 35 years of organisational knowledge and experience, alongside his over 20 years of post-qualification experience having qualified with ACCA in 1994 and becoming a CIPFA member in 1999, and experience of both not-for-profit and commercial financial operations. He most recently successfully managed the CIPFA’s London property project that led to the sale of its three London properties, and simultaneous  purchase and refurbishment of  CIPFA’s new  Mansell Street HQ.


Ex-officio members

Ian Carruthers, Chair, CIPFA Standards

Carruthers, IanIan Carruthers became chair of the International Public Sector Accounting Standards Board (IPSASB) in January 2016, having served as a member since 2010.

As a member, he led the IPSASB’s work on long-term financial sustainability and alignment between IPSASs and Government Finance Statistics.

After joining HM Treasury from PwC in 1999, Ian played a key role in the UK government’s transition from cash to accrual budgeting and reporting, in particular leading its Whole of Government Accounts program. He joined CIPFA in 2006.

As part-time chair of CIPFA standards, his role encompasses all aspects of the Institute’s activities, and he has led its work on the role of the public services CFO, as well as the development of the International Framework for Good Governance in the Public Sector with IFAC.